The Word Is Out

Several business savvy individuals and large, respected companies have taken notice. Sir Richard Branson, founder of Virgin Records and Virgin Atlantic Airways and one of the richest men in the world, owns Virign Cosmetics Company, one of the leading cosmetics firms in the United Kingdom and a direct selling company. Companies such as Lillian Vernon, Time Warner and Citigroup, among many others, have launced direct selling companies.

In addition, financial planning expert David Bach, whose appearances on The Oprah Winfrey Show have changed the financial fortunes of millions, and Stephen Covey, author of the legendary The 7 Habits of Highly Effective People, each have noticed the enormous potential of direct selling.

If these resepected business owners, companies and authors have taken a closer look at direct selling, why haven't you? For many, direct selling remains an enigma, and despite its resurgence, it's still dogged by misconceptions. "It's a pyramid scheme." Only a select few actually make any money." You end up with a bunch of products you can't sell." Such antiquated views and general misunderstanding of how the business actually works often rest at the core of the industry's relatively low profile. In truth, direct selling is a deades old business model that's really quite simple to master.

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