Business is Booming

According to an article in Fortune magazine, it's "An investors' dream...The best kept secret of the business world...An industry with steady annual growth, healthy cash flow, high return on invested capital, and long term prospects for global expansion."

The impact home based entrepreneurers have on the nation's economy is in indeed significant. In a speech on the economy and tax relief in december 2005, President Bush expressed what home business owners already know: "Government does not create wealth American businesses, workers, farmers and entrepreneurs created wealth for this country...In our economy, our most precious resource is the talent of the American worker and there is no limit to what we can do when people have the freedom to make a better life for themselves and their family."

None of which should be news to 13 million Americans and 58 million people worldwide who are already part of the business of the 21st century. It's called direct selling, or network marketing. Whatever you call it, right now in the world of direct selling, business is booming. Direct selling has grown more than 91 percent in the last 10 years and curreclty enjoys annual sales of 30 billion in the United States and $105 billion worldwide.

People are creating better lives for themselves and their families by taking contral of their income and the way they spen their time. Each week about $175,000 people in the United Staets and more than $300,000 aound the globe decide to take advantage of the industries exciting potential. Yet, despite it's explosive growth, less than 1 percent of the world's population is currently involved in direct selling, meaning the industry has only tapped a tiny fraction of its limitless possibilities.

How is it possible that an industry is thriving when we're supposedly stuck in the middle of an economic recession? Well, That's simply a matter of perspective. The glass is half full camp believes this a time of massive economic change. And discerning entrepreneurs who recognize these shifting trends and stake their claim in these new and emerging industries will be the ones to gain enormously. As Fortune magazine recently stated "Forget the paycheck; your W-2 days are over. It's 1099 world now." And one of the fastest growing industries is direct selling. Distinguished economist and best selling author Paul Zane Pilzer predicts 10 million new millionaires will be created in the United States between 2006 and 2016. That's more than double the previous 10 years. What's more, Pilzer specifically states that many of these new millionaires will be from the direct selling industry.

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